VOLUNTEER DIRECTOR OF DIGITAL MEDIA
(Social Media & Digital Marketing Focus)
ROLE OVERVIEW
The Volunteer Director of Digital Media supports the Falcone Festival’s mission by managing and growing its social media presence and digital marketing efforts. This role focuses on storytelling, audience engagement, and promotion of festival activities, helping connect the global euphonium and tuba community to the festival year-round.
This is a creative, collaborative volunteer leadership role ideal for someone who enjoys digital media, music education, and community-building.
- Reporting: Works closely with festival leadership and in coordination with the Board of Directors
- Timeframe: Year-round volunteer role, with increased activity leading up to and during the summer festival
- Festival Presence: In-person attendance at the festival is encouraged and expected when feasible ($500 travel support stipend will be offered to assist in travel)
TERM AND RENEWAL
- Initial Appointment: 1 year cycle. Note, the first year appointment will begin in preparation for the 2026 festival (target date of May 1, 2026) and run through the 2027 festival (August 6-9, 2027).
- Renewal: Renewable annually, based on mutual interest, availability, and performance
KEY RESPONSIBILITIES
1) Social Media & Content Creation
- Serve as Social Media Lead for platforms such as Facebook, Instagram, and YouTube
- Plan, create, and schedule engaging content that highlights participants, guest artists, events, and sponsors
- Design simple promotional graphics and short-form video content using established branding
- Maintain a consistent and professional visual identity across platforms, strategically integrating social and digital media content on the festival website in coordination with the website manager.
2) Digital Marketing & Promotion
- Promote application deadlines, schedules, announcements, and ticket sales through social media and email campaigns
- Collaborate with festival leadership, artists, sponsors, and partners to amplify outreach
- Support audience growth by identifying effective content and engagement strategies
3) Festival Coverage (Supportive Role)
- Share real-time updates, highlights, and behind-the-scenes moments during the festival
- Assist with basic photo and video capture for social media and archival use, as available
- Coordinate with other volunteers or staff supporting livestreaming and event documentation
4) Community Engagement
- Monitor and respond to messages and comments in a timely, welcoming manner
- Help foster connections within the euphonium and tuba community by sharing relevant news, resources, and success stories
- Support initiatives that engage alumni, past participants, and audiences online
5) Content Organization & Access
- Help organize digital assets (photos, videos, promotional materials) for future use
- Share select educational or inspirational content to extend the festival’s reach beyond the event itself
TIME COMMITMENT
- Off-season: September through December; Approximately 3–6 hours per month
- Peak festival months: January through August; Approximately 8–15 hours per month
(Time commitment may vary and is flexible based on availability.)
EQUIPMENT & TOOLS
Volunteers are welcome to use their own equipment and software as available. The festival will provide access to official accounts, branding assets, and collaboration tools. Support and flexibility are prioritized, and festival volunteers will be on hand to assist where possible with technical aspects.
IDEAL VOLUNTEER PROFILE
We are seeking someone who is creative, dependable, and enthusiastic about the Falcone Festival’s mission.
Helpful skills and interests include:
- Social media planning and publishing
- Basic graphic design and brand consistency
- Photo and short-form video editing
- Digital marketing and audience engagement
- Collaboration with artists, educators, and arts organizations
Professional experience is welcome but not required—passion, reliability, and a willingness to learn are highly valued.
ABOUT THE FESTIVAL
The Leonard Falcone International Euphonium and Tuba Festival is a 501(c)(3) nonprofit
that presents an annual four-day summer event at Blue Lake Fine Arts Camp in Twin Lake,
Michigan. Founded in 1986 as a competition, the Festival expanded in 1991 into a full
educational and performance experience, pairing high-level competitions with
masterclasses, recitals, clinics, and ensemble opportunities led by internationally
recognized euphonium and tuba artists.
Today, student and artist divisions remain at the heart of the Festival, drawing participants
from around the world and creating a setting where emerging performers learn alongside
established professionals. At its core, the Falcone Festival exists to honor the legacy of
Leonard Falcone by supporting excellence in low brass performance, encouraging the next
generation of musicians, and building a welcoming community around shared artistic
standards and meaningful musical growth
HOW TO APPLY (DUE April 1, 2026)
Please submit one PDF file (maximum two pages) using the application portal below, including all requested information. The pdf file should include the following:
- A brief one-page statement of interest (who you are and why this role fits you)
- Links to 3 to 5 examples of digital work (video, graphics, social campaigns, work, or live streaming samples)
All inquiries should be directed to Leonard Falcone Festival President, Dr. Chris Combest at chris.combest@falconefestival.org. Thank you.